Even in the age of TikTok and Instagram, Facebook marketing for business remains a powerful tool. With nearly 3 billion users, Facebook still offers a massive opportunity for brand growth, community building, and customer engagement.
But here's the catch: simply posting content isn’t enough. If your company Facebook page isn’t properly set up and optimized, all those posts might go unseen.
Why Set Up a Facebook Page for Business?
Facebook now acts as a robust business ecosystem worldwide, especially while targeting asian countries. A well-structured company Facebook page can help you:
Connect with local and global communities
Sell directly through Facebook Shop
Access in-depth analytics and insights
Run targeted ad campaigns through Meta marketing tools
Manage Instagram and WhatsApp from a single dashboard
It’s the digital storefront of your brand, and for many customers, it’s the first touchpoint.
Step-by-Step: How to Create a Facebook Page for Business in 2025
Step 1: Log In to Your Facebook Account
You need a personal Facebook account to create a page. Don’t worry: your personal profile won’t be publicly linked to the page. Click the menu icon (top-right on desktop or mobile), then select Create > Page.
Step 2: Enter Basic Business Info
Fill in the essentials:
Page Name: Your business or brand name
Category: Describe your business (e.g., "Bakery," "Marketing Agency")
Description: A concise summary of what you do and who you serve
Facebook allows up to three categories, so choose carefully to improve discoverability.
Step 3: Upload Your Visual Assets
Profile Picture: Typically your logo (170 x 170 px)
Cover Photo: A branded banner that reflects what your business is about (851 x 315 px)
Use tools like Canva to design assets optimized for both desktop and mobile views.
Step 4: Complete the 'About' Section
Fill out the key information your audience will need:
Business hours
Contact info (email, phone)
Physical location (if applicable)
Website URL
Service areas
Step 5: Add a CTA Button
Click the + Add a Button below your page’s cover photo to set your desired customer action, such as:
Shop Now
Book Appointment
Send Message
Call Now
Step 6: Link WhatsApp and Instagram
Under the Professional Dashboard, go to Linked Accounts to connect your WhatsApp and Instagram. This centralizes customer communication across Meta-owned platforms and supports cohesive meta marketing.
Step 7: Assign Admin Roles
If you have a team, don’t manage everything alone. Assign roles under Page Settings > Page Access with appropriate permission levels.
Step 8: Publish Content and Invite Followers
Don’t launch an empty page. Before inviting others, post 3-4 solid pieces of content, such as:
A brand intro video
Customer success stories
Reels or Stories showcasing products or services
Then, use the Invite Friends feature to grow your first audience base.
Best Practices for Growing Your Business Facebook Page
Creating a page is just the beginning. Here are some tips to start growing your audience:
Post Consistently
Whether it’s once a day or twice a week, stick to a schedule. Posting high-quality content consistently helps you stay visible and build trust.
Prioritize Engagement
Facebook favors interaction. Encourage comments with CTAs like:
“Answer this question by commenting below!”
“Tag a friend who needs this.”
Respond to comments and DMs promptly - this signals relevance to Facebook’s algorithm.
Use Meta Business Suite
This all-in-one tool helps you:
Schedule posts
Manage ads
Monitor performance
Respond to messages from Instagram, Messenger, and Facebook, all in one place
Promote Your Page Organically and with Ads
Boost your top-performing posts. Meta’s ad tools let you target by location, age, interests, behaviors, and more, making it perfect for local businesses and global brands alike.
Frequently Asked Questions (FAQs)
Does a Facebook business page have to be linked to a personal account?
Yes. A personal account is required to create and manage a business page, but it won’t be publicly visible.
Is it free to create a Facebook page for business?
Absolutely. Creating a Facebook page is completely free. However, boosting posts and running ads require a budget.
What’s the difference between a personal profile and a company Facebook page?
A personal profile is meant for individuals, while a company Facebook page offers analytics, advertising tools, messaging, and multiple admin roles, essential for businesses.
What is Meta Business Suite, and do I need it?
Meta Business Suite is a free tool that helps you manage your Facebook marketing for business, including posting, messaging, and ads across Facebook and Instagram. It’s highly recommended.
Can I run ads directly from my page?
Yes. You can boost posts or use Meta Ads Manager to set up more advanced campaigns with detailed targeting and performance tracking.
