Swipe collages, better known as Instagram carousels, are still one of the platform’s most engaging content formats in 2025. Whether you’re a creator, marketer, or business owner, learning how to make a swipe collage on Instagram can help boost your reach, engagement, and even conversions.

These multi-image or video posts allow users to swipe through up to 20 slides, making them perfect for storytelling, tutorials, promotions, and showcasing products.

Why Swipe Collages Still Work

In 2025, Instagram’s algorithm favors content that holds attention and encourages interaction. Swipe collages do exactly that, increasing the time spent on posts, which improves visibility. Plus, you get multiple chances to deliver value in one post.

How to Make a Swipe Collage on Instagram

1. Start a New Post

• Tap the “+” icon and select Post.

• Tap “Select Multiple” and choose up to 10 images or videos.

2. Edit Your Slides

• Apply filters or edits

• Use tools like Canva or Adobe Express to create cohesive visuals.

3. Write a Caption

• Start with a hook and encourage users to “swipe left” early in the caption.

4. Publish or Schedule

• Use Meta Business Suite, Hootsuite, or Later to schedule your post at optimal times (7–9 AM or 6–9 PM for higher engagement).

Swipe Collage Creation Tips (Proven in 2025)

1. Hook Slide First

• Use bold visuals and minimal text.

• Ask a question or highlight a relatable pain point.

2. Tell a Story

• Structure like this:

  • Slide 1: Hook

  • Slides 2–4: Problem or context

  • Slides 5–7: Tips or solutions

  • Slide 8–9: Key takeaway

  • Slide 10: Clear call-to-action (CTA)

3. Make It Visually Cohesive

• Use consistent fonts, colors, and spacing.

• Include swipe indicators (like arrows or progress bars).

4. CTA Ideas

• “Save this post for later”

• “Tag someone who needs this”

• “Comment your thoughts below”

Swipe Collage Best Practices for 2025

• Stick to 5-7 slides for best engagement.

• Mixed media: posts with images and videos perform best.

• Use “Swipe left” in your caption to guide user behavior.

• Maintain posting consistency: 3-5 times per week is ideal.

FAQ: Swipe Collages on Instagram

1. What is a swipe collage on Instagram?

A swipe collage (carousel) is a post with multiple images or videos that users can swipe through. You can include up to 20 slides per post in 2025.

2. Do swipe collages get more engagement?

Yes. Studies show carousels have higher completion rates, saves, and shares compared to single-image or video posts.

3. Can I add both videos and photos to a swipe collage?

Absolutely. Mixed-media carousels get some of the highest engagement rates.

4. What’s the best time to post swipe collages?

Between 7 AM – 9 AM or 6 PM – 9 PM (local time) works best based on 2025 insights.

5. Do I need design skills to create a swipe collage?

Not necessarily. Use pre-made templates on tools like Canva or Adobe Express for easy, on-brand designs.